When it comes to creating custom lapel pins, one of the most important decisions you’ll make is choosing the right finish. The finish not only affects the look and feel of the pin but also plays a key role in how your design is perceived. Two of the most popular finishes in the world of custom pins are soft enamel and hard enamel. Each offers distinct advantages depending on your design preferences and project goals.
At 366pins.com, we understand how crucial it is to get the details right. Whether you’re creating a pin for a brand, event, or personal collection, understanding the difference between soft enamel and hard enamel can help you choose the perfect finish for your project.
What is Soft Enamel?

Soft enamel pins are created by adding colored enamel to the recessed areas of the pin’s metal design. After the enamel is applied, the pin is baked to harden the enamel. The process leaves the enamel slightly raised and textured, creating a tactile, 3D effect. The metal areas between the colors remain visible, adding a distinct contrast between the enamel and the base metal.
Key Features of Soft Enamel Pins:
- Textured Finish: The enamel sits slightly below the surface of the pin, creating a raised metal border between the colors.
- Vibrant Colors: Soft enamel allows for bold, vibrant colors that pop, making it a great choice for designs that require eye-catching color contrasts.
- Cost-Effective: This finish is typically more affordable compared to hard enamel, making it ideal for bulk orders or projects on a budget.
Best For:
- Logos, emblems, and designs with multiple colors.
- Designs that benefit from a textured, 3D look.
- Promotional giveaways, event swag, and merchandise.
What is Hard Enamel?
Hard enamel pins, on the other hand, undergo a different process. After the enamel is applied, the pin is baked multiple times at high temperatures and polished until the surface is smooth and level. The result is a glossy, mirror-like finish with no texture, giving the pin a more refined and high-end appearance.

Key Features of Hard Enamel Pins:
- Smooth, Glossy Finish: Hard enamel creates a flat, polished surface, making the colors look rich and smooth.
- Durable and Scratch-Resistant: The multiple baking processes ensure the enamel is strong and resistant to chipping or scratching.
- Premium Look and Feel: With its smooth surface and polished finish, hard enamel pins often have a more refined, luxurious look, making them perfect for high-end gifts or commemorative pins.
Best For:
- Designs that require a sleek, polished, or jewelry-like finish.
- High-end or limited edition pins, like anniversary items or awards.
- Corporate branding, executive gifts, and collectible items.
Soft Enamel vs. Hard Enamel: Key Differences
Feature | Soft Enamel | Hard Enamel |
---|---|---|
Finish | Textured, raised enamel with visible metal borders. | Smooth, glossy, and level with no texture. |
Durability | Durable but can be prone to scratches or chipping. | Extremely durable and scratch-resistant. |
Cost | More affordable, great for bulk orders. | Higher cost due to the additional production steps. |
Color Intensity | Vibrant, bold colors with contrast. | Rich, deep colors, but slightly less vibrant. |
Best For | Promotional items, event giveaways, and designs with texture. | Premium gifts, corporate pins, and high-end commemorative items. |
Texture | Raised metal borders create a tactile texture. | Flat surface with no texture. |
Which Finish is Right for Your Design?
Choosing between soft enamel and hard enamel ultimately depends on the style and purpose of your custom lapel pin. Here are a few considerations to help you decide:
Choose Soft Enamel If:
- You want a textured look with raised borders between the colors.
- You’re designing pins that need to stand out with bold and vibrant colors.
- You need a cost-effective option for large orders or promotional events.
- Your design has multiple colors or intricate details that benefit from texture.
Soft enamel pins are perfect for creating an eye-catching and budget-friendly design. The raised texture can give your pins more depth, making them a great option for logos, promotional merchandise, or pins with multiple elements that need to be highlighted.
Choose Hard Enamel If:
- You’re looking for a premium, sleek finish that resembles fine jewelry.
- You want a smooth and polished surface with no texture for a more refined look.
- Durability is important, and you need your pins to be scratch-resistant and long-lasting.
- You’re designing commemorative pins, awards, or corporate gifts that need a high-end feel.
Hard enamel pins are ideal for projects that demand a more professional or luxurious appearance. They offer a sophisticated, timeless look that’s perfect for high-end gifts, corporate giveaways, or collectible pins that need to stand the test of time.
Conclusion: Make the Right Choice for Your Custom Design
Both soft enamel and hard enamel offer unique benefits depending on your needs. If you’re creating a pin that needs to be vibrant, textured, and cost-effective, soft enamel is likely your best option. On the other hand, if you’re after a sleek, durable, and high-end finish for a special occasion, commemorative item, or executive gift, hard enamel is the way to go.
At 366pins.com, we specialize in crafting both soft enamel and hard enamel lapel pins with precision and attention to detail. Whether you’re designing pins for branding, events, or as collectible keepsakes, we’ll help you select the right finish that brings your vision to life.
Ready to create your custom lapel pin? Contact us today to get started, and we’ll guide you through every step of the design process!